Support Brøndby are the most widely popular football club in Denmark, with a 2015 study having showed that Brøndby matches have by far the most viewers, both in terms of attendance and TV ratings, with Brøndby's rivals FC Copenhagen coming in second.  Copenhagen have in recent years surpassed Brøndby in terms of attendance by several thousands.  Brøndby Support is the official fanclub of Brøndby IF.  It was founded in 1993 and has approximately 12, 000 members.  Brøndby is also renowned for its ultra fanscene. The most prominent group is Alpha. Founded in 2006, the group is placed in the centre of the Southside Stand and are the main organizers of songs, flags, banners and tifo.
Including that year, Brøndby won three Danish championships in a row, and the next year's UEFA Cup saw one of the biggest upsets in Brøndby history, as a 3–1 home defeat to Karlsruher SC was changed to an aggregate win when Brøndby beat the team of Euro 1996 winner Thomas Häßler 5–0 away in Germany. Most importantly for the club's economy, Brøndby qualified for the new format of the European Cup, rebranded as the UEFA Champions League.
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 Following a disappointing beginning of the 2007–08 Superliga season with only five points gained from seven matches, manager Tom Køhlert made it clear in August 2007 that the Danish Cup now had a higher priority for the club.  The change of priorities was successful, and Brøndby won their first domestic title in almost three years on 1 May 2008 when Esbjerg were defeated 3–2 in the final of the 2007–08 Danish Cup. Soon after, manager Køhlert declared his job complete, prompting club chairman Bjerregaard to search for his replacement.
When the club qualified for the 1998–99 UEFA Champions League, the stadium was still under construction and the matches were moved to archrival F. Copenhagen's Parken Stadium. In 2000, all stands were standardized and built to the same height, allowing for crowds of 29, 000 at domestic matches and 22, 000 in the European matches, which allow only all-seated crowds. Since then, the stadium has seen a number of lesser or larger infrastructural and technical enhancements, and the February 2004 European match against Barcelona was played in front of a 26, 031-spectator crowd.
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